United by Zero is a sustainability-focused brand built on transparency and better consumer choices, encouraging people to support businesses that align with their values and to shop with conviction.

The brand had a clear voice, but its social media presence didn't yet carry it consistently. My work translated that positioning into a visual direction that feels calm, trustworthy, and editorial, while staying flexible enough for everything from educational posts to campaign messages.

My Role

Social media guidelines, visual direction, layout system, post mockups.

Design Direction

Working with the existing identity, I developed a compact social media guidelines booklet covering logo usage, color, typography, imagery direction, and reusable template logic. The system rests on a restrained palette — soft greens, warm neutrals, black, off-white — paired with clean Helvetica Neue typography. The imagery direction is natural, warm, and context-driven: sustainability shown through everyday choices rather than abstract statements.

Mockups

A set of post mockups demonstrates how the brand communicates across formats while holding a consistent look: image-led compositions, solid color panels, clear hierarchy, simple messaging.

Outcome

Not isolated posts, but a reusable visual system — a practical toolkit that keeps United by Zero consistent while leaving room for the brand to adapt across campaigns.