Branding + UI/UX

I build brands, their stories, and the systems that hold them together.

Work

UX/UI

Hors Saison - Fragrance Digital Composer

The experience was designed to increase discovery set engagement by reframing fragrance sampling as an act of exploration. Through an interactive configurator, users can experiment what a fragrance atelier feels like and explore with notes and accords, creating a more personal and memorable entry point into the brand universe.
Computer monitor displaying a webpage with information about fragrances and their structures, featuring diagrams of scent bottles and descriptive text.
Computer monitor displaying a webpage with information about fragrances and their structures, featuring diagrams of scent bottles and descriptive text.
Coming Soon

UX/UI

Case management tool - Oslo

A reimagined case management workflow for Oslo Tax Office: designed around the mental models of the people navigating it every day. Kravbase is where I go deep: complex systems, dense information hierarchies, and the quiet craft of making bureaucracy feel human.
office logo
office logo
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BRANDING

Hors Saison - Building a brand identity 

A conceptual luxury fragrance brand exploring the relationship between scent, time, and stillness through identity and digital interaction.
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BRANDING

After Midnight

A dark-colored menu board features drink and small plate options with prices listed in euros, titled 'After Midnight.' The drinks include Espresso Martini, Mojito, Spicy Margarita, and Berry Spritz, while small plates include Truffle Fries, Crispy Calamari, Roasted Peanuts, and Marinated Olives.
A dark-colored menu board features drink and small plate options with prices listed in euros, titled 'After Midnight.' The drinks include Espresso Martini, Mojito, Spicy Margarita, and Berry Spritz, while small plates include Truffle Fries, Crispy Calamari, Roasted Peanuts, and Marinated Olives.

Events Venue & Cocktail Bar

After Midnight is a branding concept for a dark, intimate cocktail and music venue. What began as a typography and layout challenge evolved into a full visual identity: logo, colour system, brand materials, and a short atmospheric film.

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UI/UX

NOTA - your daily scent forecast

A scent assistant for choosing what to wear, when to wear it.

Nota helps you build a personal fragrance wardrobe, discover perfumes that fit your taste, and receive daily scent suggestions based on weather, time of day, context, and mood.

Currently in concept development.
A smartphone with a floral wallpaper and the text 'NOTA' on the screen, placed on a beige surface near a dried flower, with shadows cast in the background.
A smartphone with a floral wallpaper and the text 'NOTA' on the screen, placed on a beige surface near a dried flower, with shadows cast in the background.
Coming soon

Field notes

Thoughts on UX, branding, process, and learning, written between projects.

What I learned this spring as a UXPA mentee

This spring I joined the UXPA International Mentorship program as a mentee.

It's June, and it's time to wrap things up. These are the most important things I learned.

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Open to full-time roles, collaborations, and freelance projects.

Let's start with a conversation.

contact@madalinahamciuc.com

What people are saying

”Madalina manages to blend authenticity with a strong ambition to take design to the next level. She has a creative, flexible mindset, easily moving between content and design, always finding ways to shape projects from simple ideas to final outcomes.”

— Adriana Manea
Fintech, payments | media, content marketing and PR strategist

”Madalina was always there to help and support the team on all levels. Her keen eye for detail helped shape the first steps in the visual work — she was the one who introduced tools within the team to create a visual identity.”

— Andreea Zaharia
Internal Communications Manager at E.ON Software Development

”Madalina's ability to handle multiple projects and roles made a true impact and helped the team achieve its goals. What made her stand out was not only her reliability but also her forward-thinking spirit.”

— Ana Păstrăvanu
Global Community Manager at Allianz Services

Background + tools.

  • Automotive · Fashion · Sustainable Fashion · Fintech · Food & Beverages · Medical Devices · Childcare · Payments · Stock & Trading · Wellness · Academic Marketing ·

  • Design & Prototyping: Figma · Adobe XD

    Graphic Design: Photoshop · Illustrator · InDesign · Lightroom · Procreate

    Video & Motion: After Effects · CapCut · PowerDirector

    Planning & Organization: Milanote · Notion

    Web & Publishing: Squarespace, Wordpress, Framer

  • Claude · Google Stitch · Higgsfield · Figma Make · Lovable · Adobe Firefly · Midjourney · Framer AI · Chat GPT · Mistral AI · Replit · Grammarly · Gemini

  • UXPA Mentorship Program: learning from experience, not just theory.

    IxDF Membership: advanced courses and masterclasses in UX and interaction design.

    Presenting Work with Confidence by Mike Monteiro: because designing well isn't enough if you can't communicate it clearly.

    Yes, I Am a Designer by Martin Perhiniak: a program that sharpened both my craft and my confidence as a designer.

    Design Challenge 2026 by Martin Perhiniak: a full promotional campaign simulation using AI tools.

    Completed the Maker Division branding program by Ben Burns and Stephanie Owens, focused on brand strategy, client communication, and identity development.

    Training on Blender and Spline.